Chilled pickles and kimchi brand Vadasz is adding to its line-up of gut health options with the launch of a naturally fermented and live cultured Kimchi Shot.
The first-to-market innovation combines the gut health and immunity benefits of kimchi into a convenient, on-the-go drink format.
The Vadasz Kimchi Shot (60ml – RRP £2) has launched on Ocado this month.
The plant-based product is made with naturally fermented, live-cultured traditional kimchi brine, featuring ingredients such as Chinese leaf, carrot, spring onion, Korean chilli flakes (Gochugaru), fresh ginger, garlic and sea salt.
Yvonne Adam, Chief Marketing Officer at The Compleat Food Group, owner of Vadasz, said: “As the UK’s leading pickles and kimchi brand, we’re always exploring ways to bring the Vadasz magic to new categories. With the health shots market expected to double in value to £60m by the end of 2025, we saw an exciting opportunity to launch a health shot that not only breaks new ground but also builds on the success of our Kimchi Ketchup and Super Beet Kimchi, continuing our kimchi revolution.
“We’re thrilled to introduce a bold new proposition to the health shots category, one that perfectly aligns with growing consumer demand for products that offer convenience, functionality and natural ingredients. This is just the beginning of an exciting pipeline of innovation for Vadasz in 2025.”
